Buy better
We create sustainable, well designed pieces that are built to last. We aim to help you buy better.
Made for life
We make stuff that lasts. From fabric to construction - every decision ties back to durability.
Best in class materials
We choose materials that fare better in the long term and are sustainable.
Designed for durability
We think about durability at the outset. You’ll see the difference in the details.
Battle tested
We test each design for up to 50 washes. Colour, strength, stretch - we’ve tested it all.
Earth friendly
For us sustainability comes down to two things. Making things durable and causing the least possible harm to the environment.
SUSTAINABLE MATERIALS
Organic, ethically sourced.
GOTS certified.
CLEAN CHEMISTRY
Never harmful. Dyeing and finishing as per
OEKO-TEX Standard 100.
CONTINUOUSLY CONSCIOUS
We aim to keep improving our materials, our processes and the manufacturers we work with.