We make classic clothing that’s meant to last for a long time
ONLY THE CLASSICS
THOUGHTFUL DESIGN
BUILT TO LAST
EARTH FRIENDLY
Our product philosophy
Good things take time.
We take 6-8 months to design, develop and thoroughly test a product. Each product we make is meant to be best in class.
We perfect one product at a time
We started with just one and will continue to launch one product at a time because what we make isn’t just for a season or collection. It’s made for life.
A well fitting shirt. Very pleased overall with this product. It fits very well - a good comfort fit - and I was delighted to find that the sleeve length was perfect for me - I am 5’7”.
Kartyayini Inamdar
The chore jacket is such a staple in my wardrobe! I carried it to my recent trip to Australia and I’ve used it quite a lot! I absolutely loved it.
Sukhadaa Dhopeshwarkar
The best shirt I own! Such great material and what a thoughtful design. Have suffered gaping buttonholes and had to resort to using safety pins or fashion tapes. The Allways shirt is a keeper!
Smriti Advani
Buy better
We create sustainable, well designed pieces that you’ll feel good about buying.