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Allways is turning one! Get up to 40% off 🎉 Sale ends soon

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1 year of classics. 1 <i>massive</i> sale.

1 year of classics. 1 massive sale.

Up to 40% off. Limited time. Unlimited style.
The shirt that <br><i>started</i> it all.

The shirt that
started it all.

Now 25% off
The <i>everywhere</i> trousers

The everywhere trousers

30% off! Only for a little while.

We make classic clothing that’s meant to last for a long time

ONLY THE CLASSICS

THOUGHTFUL DESIGN

BUILT TO LAST

EARTH FRIENDLY

Less clutter. More classics

This is what a capsule wardrobe looks like — timeless staples, functional design, zero fluff.

Get inspired and shop the birthday sale.

Loved by our community

It’s Amazing!

I love the fabric, I love the attention to detail - the stiffness and size of the cuffs and the collar. the inside buttons for the bust - no more safety pin hassles... and truthfully - this is the first time a shirt fit a big girl like me well. Well down team...So glad for the larger sizes!

Pearl

The best pair of trousers I have

The fit is perfect (I don't Find myself needing the drawstring at all, but handy to have), the fabric doesn’t get knees after hours of wear and the cut is perfect to even sit cross legged and then look perfectly presentable when I stand. Love these pants. Need them in more colours.

Gauri Juneja

Wonderful Fit and finish

The quality and the fit of the waistcoat is truly remarkable. Looks like a piece that will last and I can't wait to style it over and over again.

Preyoshi

What a classic!

It’s the perfectly designed black dress. So easy to throw on and look put together! Love it.

Minal

Love at the first sight

I received my Chore jacket and I absolutely LOVE it 😍
I can feel the quality and work that has gone into it.
You are right, it's perfect for any occasion.

Pirkko Paxton

The classics lookbook